How to change the minds of Evangelical Republican voters...

Madison Cawthorn just lost his primary.

Not because he's been credibly accused of sexual assault by dozens of women - that didn't stop Evangelicals from voting for Trump.

Not because of his racism - that also didn't stop Evangelicals from voting for Trump.

Not because of his chronic lies - yet again, that wasn't a problem for the people who still support Trump.

Not because of his endorsement of insane conspiracy theories - see above.

Not because of his ignorance, his inability to form coherent sentences, or his lack of any platform other than how much he hates the libs - see above.

Not because of his homophobic or transphobic rhetoric, or his flagrant disregard for gun laws either - those were selling points in his FAVOR with this crowd.

No, the thing that finally got Evangelical Republicans to change their minds was that they saw pictures of him dressed in drag, and sexually touching another man.

None of the actual harmful things about him were a problem. The implication that he's gay - THAT was the problem for Evangelical Republican voters.


The moral of the story is: You can't change the minds of these voters by appealing to their intelligence or to their sense of decency, because they don't have any. But you CAN change their minds by appealing to their homophobia, because they have LOTS of that.



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